Another Day in Paradise
It’s 2019 and conditions are perfect for young professionals with a knack for digital. Especially for optimists like me. After all, eCommerce is growing, Amazon is growing, business is growing. I’ve been able to ride the wave by showing up consistently with a desire to learn and grow. End-consumers and my clients are always willing to shop something that might be better than what they currently have. As Bezos says, “customers are divinely discontent.”
While I’m optimistic about the future, I am troubled. It is so rare to find a digital marketer painting something other than a rosy fucking picture of the future in this environment where everyone is always shopping. Keeping up with voraciously increasing expectations is not easy. To do it, you must be outstanding in a lot of areas. Few people are outstanding, and even fewer companies are outstanding.
Pretending to be outstanding is far easier than actually being outstanding. It’s a lot easier to pretend to be outstanding but only be average. Odds are that this will probably be an average blog. But I hope that in the process of writing a lot of average blog articles I’ll deliver some outstanding ones along the way.
…you can’t have good ideas unless you’re willing to generate a lot of bad ones.
Seth Godin